Business Analytics: Data-driven Decision Making

Analyzing data and putting it to work for you and your business is an essential skill for executives today. According to a recent survey by Facts and Factors, the value of the global analytics market is predicted to reach $22.1 billion by the end of 2026, with a CAGR of at least 24.5%.

Certainly, business professionals need to be adept at using data and analytics. But this is not just about adding to your own professional skill set. Gartner reports that by 2024 around 75 percentage of organizations will create a centralized data and analytics center of excellence to support federated D&A initiatives and prevent enterprise failure. Position yourself and your company to advance your data literacy and confidently lead a data-driven corporate culture.

• Improved data literacy, the ability to communicate effectively with data analysts to understand when to use (and how to interpret) descriptive, predictive, and prescriptive analytics

• Expert guidance on evaluating various data analytics tools, such as dashboards, machine learning, prediction models, and regression analysis

• Techniques to apply scientific thinking to business, such as examining cause and effect in data analysis and designing an experiment

• A deeper understanding of how to build a data-driven organization, including managing privacy concerns and developing strategies for cultivating evidence-based decision-making

This virtual e-learning program is designed for business leaders who engage with data teams and output reports and want to have more meaningful conversations with their analytics team, integrating data into their decision-making and also their corporate culture. This virtual e-learning program is particularly applicable for:

• C-Suite Executives from any industry with access to a massive data stream — such as IT services, banking and financial services, and health care — seeking to learn the language of data, to use analytics to strategic advantage, and to develop an analytics roadmap for their organization.

• Mid-to Senior-Level Managers, such as general manager, corporate director, head of marketing, or head of strategy, seeking to garner insights from data and looking to gain a practical understanding of the applications of analytics to initiate new projects or launch new business ideas.

The Ontario Student Assistance Program is now offering funding for micro-credentials, including Rotman Executive Programs. This new resource is part of Ontario’s micro-credentials strategy, helping learners access more opportunities to train or upskill for in-demand jobs through loans and grants. This funding is available for Ontario residents only with additional requirements.

Learn about OSAP funding for Ontario residents as well as the full details of the program by downloading our brochure.