Rotman Business Analytics | Online Certificate Course

Decipher the Data to Make Better Business Decisions

Analyzing data and putting it to work for you and your business is an essential skill for executives today. But if you are not as fluent as you need to be in data and analytics, you’re not alone. According to The Data Literacy Index from Qlik, just 24 percent of the global workforce feels confident in reading, working with, analyzing, and arguing with data. You can close that competency gap by gaining the skills to transform your organization into a data-driven enterprise.

This is not just about adding to your own professional skill set. Gartner reports that 80 percent of organizational leaders have a goal of initiating a deliberate plan to improve the data literacy of their workforce at large. Position yourself and your company to advance your data literacy and confidently lead a data-driven corporate culture.

#1 in Canada for Open Enrolment

Source: The Financial Times 2020

What You'll Get

Improved data literacy, the ability to communicate effectively with data analysts to understand when to use (and how to interpret) descriptive, predictive, and prescriptive analytics
Expert guidance on evaluating various data analytics tools, such as dashboards, machine learning, prediction models, and regression analysis
Techniques to apply scientific thinking to business, such as examining cause and effect in data analysis and designing an experiment
A deeper understanding of how to build a data-driven organization, including managing privacy concerns and developing strategies for cultivating evidence-based decision-making

Program Curriculum

Each module is designed to help you craft the narrative for your company’s data literacy by improving your own data fluency and gaining an understanding of the business value quality data and expert analytics can create for your business.

Module 1:

Data Basics

Module 2:

Dashboarding

Module 3:

Introduction to Prediction

Module 4:

Regression

Module 5:

Scientific Thinking in Business: Prescriptive Analysis

Module 6:

Building a Data-Driven Organization

Module 1:

Data Basics

Module 4:

Regression

Module 2:

Dashboarding

Module 5:

Scientific Thinking in Business: Prescriptive Analysis

Module 3:

Introduction to Prediction

Module 6:

Building a Data-Driven Organization

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Program Experience

Program Faculty

Avi Goldfarb

Rotman Chair in Artificial Intelligence and Healthcare, Professor of Marketing, Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, Research Associate at the National Bureau of Economic Research

As Rotman Chair in Artificial Intelligence and Healthcare and Professor of Marketing at University of Toronto’s Rotman School of Management, Avi Goldfarb’s research focuses on the opportunities and challenges of the digital economy. Along with Ajay Agrawal and Joshua Gans, Dr. Goldfarb is the author of The Globe and Mail bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence. He has published more than 70 academic articles in a variety of outlets on the topics of marketing, statistics, law, computing, and economics. This work has been discussed in White House reports, Congressional testimony, European Commission documents, The Economist, The Globe and Mail, the National Post, CBC Radio, National Public Radio, Forbes, Fortune, The Atlantic, The New York Times, the Financial Times, The Wall Street Journal, and elsewhere.

Dr. Goldfarb holds a Ph.D. and M.A. in Economics from Northwestern University and a B.A. in Economics from Queen’s University.

Certificate

Upon successful completion of the program, you’ll earn a digital certificate of completion from the Rotman School of Management. This program counts toward a Rotman Excellence in Executive Leadership Certificate.

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Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Rotman School of Management.

Business Analytics: Data-driven Decision Making

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DURATION

PROGRAM FEE

STARTS ON

DURATION

PROGRAM FEE

Decipher the Data to Make Better Business Decisions

#1 in Canada for Open Enrolment

What You'll Get

Program Curriculum

Module 1:

Module 2:

Module 3:

Module 4:

Module 5:

Module 6:

Module 1:

Module 4:

Module 2:

Module 5:

Module 3:

Module 6:

Program Experience

Program Faculty

Avi Goldfarb

Rotman Chair in Artificial Intelligence and Healthcare, Professor of Marketing, Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, Research Associate at the National Bureau of Economic Research

Certificate

Certificate

Early registrations are encouraged. Seats fill up quickly!

Business Analytics: Data-driven Decision Making

Get Your Brochure

STARTS ON

DURATION

PROGRAM FEE

Pay in Full

Pay in 2 installments

Pay in 3 installments

Special pricing for group enrollments

Decipher the Data to Make Better Business Decisions

#1 in Canada for Open Enrolment

What You'll Get

Program Curriculum

Module 1:

Module 2:

Module 3:

Module 4:

Module 5:

Module 6:

Module 1:

Module 4:

Module 2:

Module 5:

Module 3:

Module 6:

Program Experience

Program Faculty

Avi Goldfarb

Rotman Chair in Artificial Intelligence and Healthcare, Professor of Marketing, Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, Research Associate at the National Bureau of Economic Research

Avi Goldfarb

Certificate

Certificate

Early registrations are encouraged. Seats fill up quickly!