Business Analytics: Data-driven Decision Making

Understand and integrate data into everyday business decisions
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Work Experience

Develop Future-Ready Skills Today

Emeritus is collaborating with The Rotman School of Management to help you build future-ready skills. Enrol before Invalid liquid data and get up to Invalid liquid data tuition assistance to set yourself up for professional success.​

The Ontario Student Assistance Program is offering financial assistance to Ontario residents.

To learn more about OSAP, please refer to this Financial Aid Page.

Decipher the Data to Make Better Business Decisions

Analyzing data and putting it to work for you and your business is an essential skill for executives today. According to a recent survey by Facts and Factors, the value of the global analytics market is predicted to reach $22.1 billion by the end of 2026, with a CAGR of at least 24.5%.

Certainly, business professionals need to be adept at using data and analytics. But this is not just about adding to your own professional skill set. Gartner reports that by 2024 around 75 percentage of organizations will create a centralized data and analytics center of excellence to support federated D&A initiatives and prevent enterprise failure. Position yourself and your company to advance your data literacy and confidently lead a data-driven corporate culture.

What You'll Get

  • Improved data literacy, the ability to communicate effectively with data analysts to understand when to use (and how to interpret) descriptive, predictive, and prescriptive analytics

  • Expert guidance on evaluating various data analytics tools, such as dashboards, machine learning, prediction models, and regression analysis

  • Techniques to apply scientific thinking to business, such as examining cause and effect in data analysis and designing an experiment

  • A deeper understanding of how to build a data-driven organization, including managing privacy concerns and developing strategies for cultivating evidence-based decision-making

Program Curriculum

Each module is designed to help you craft the narrative for your company’s data literacy by improving your own data fluency and gaining an understanding of the business value quality data and expert analytics can create for your business.

Program Experience

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Try-it activities

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Peer discussion groups

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Crowdsourcing activities

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Real-world applications assignments

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Live sessions

Who Should Attend

This virtual e-learning program is designed for business leaders who engage with data teams and output reports and want to have more meaningful conversations with their analytics team, integrating data into their decision-making and also their corporate culture. This virtual e-learning program is particularly applicable for:

  • C-Suite Executives from any industry with access to a massive data stream — such as IT services, banking and financial services, and health care — seeking to learn the language of data, to use analytics to strategic advantage, and to develop an analytics roadmap for their organization.

  • Mid-to Senior-Level Managers, such as general manager, corporate director, head of marketing, or head of strategy, seeking to garner insights from data and looking to gain a practical understanding of the applications of analytics to initiate new projects or launch new business ideas.


Professor Goldfarb is very concise and relatable. He is great at simplifying complex subjects. It allowed us to dig deeper into the technical aspects of the data science.
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Vince Ovunc Unal
Director, Store Design, Loblaw Companies Limited
Scenario based learning helped in reinforcing the learning objectives during. Even though the scenarios used were spread across multiple industries, they had an application to the industry I work in.
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Robert Givens
Senior Director, Technology Operations, Arbor Memorial Inc
The length of the videos was concise, and the small chunks helped in easy learning. As for the faculty, they were very accommodating, and they supported me in things that I felt were out of my locus o...
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Steve Low
President, Aurora Recovery Centre

Program Faculty


Rotman Chair in Artificial Intelligence and Healthcare, Professor of Marketing, Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, Research Associate at the National Bureau of Economic Research

As Rotman Chair in Artificial Intelligence and Healthcare and Professor of Marketing at University of Toronto’s Rotman School of Management, Avi Goldfarb’s research focuses on...



Upon successful completion of the 6-week virtual e-learning program, you’ll earn a digital certificate of completion from the Rotman School of Management. This virtual e-learning program counts toward a Rotman Excellence in Executive Leadership Certificate.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Rotman School of Management.

The Ontario Student Assistance Program is offering financial assistance to Ontario residents

The Ontario Student Assistance Program is now offering funding for micro-credentials, including Rotman Executive Programs. This new resource is part of Ontario’s micro-credentials strategy, helping learners access more opportunities to train or upskill for in-demand jobs through loans and grants. This funding is available for Ontario residents only with additional requirements.

Learn about OSAP funding for Ontario residents as well as the full details of the program by downloading our brochure.


Didn't find what you were looking for? Write to us at or Schedule a call with one of our Program Advisors or call us at +1 985 616 5261 (US) / +44 127 959 4639 (UK) / +65 3138 5295 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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