Generative AI for Business: Driving Growth and Competitive Advantage

Lead with AI. Transform with Impact.

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Key Takeaways

This program will enable you to:

  • Evaluate the potential of gen AI in optimizing core business functions for efficiency and innovation

  • Select AI-driven solutions that leverage prompt engineering to enhance decision-making, streamline operations, and drive productivity

  • Identify strategies to leverage AI for competitive differentiation, market leadership, and organizational growth

  • Recognize AI’s role in transforming forecasting, risk modelling, and synthetic data generation through the use of gen AI models

  • Describe key AI evaluation metrics and their impact on organizational performance and scalability

  • Analyze ethical challenges in AI adoption and design governance frameworks for responsible deployment

  • Explain the significance of human-in-the-loop (HITL) systems in ensuring AI compliance with business and regulatory mandates

  • Create a structured road map to drive AI adoption and apply gen AI to foster innovation, cultivate a data-driven culture, and mitigate resistance to change

AI adoption isn’t about technology alone — it’s about transformation. Organizations that leverage AI with clear business goals are seeing gains in efficiency, revenue, and market differentiation. This...
Quote by faculty Walid Hejazi
Walid Hejazi
Professor of Economic Analysis and Policy; Academic Director, Rotman Executive Programs
The power of gen AI lies in its ability to reimagine business models — from personalized customer experiences to operational excellence. Our program offers frameworks and insights from successful ente...
Quote by faculty Zissis Poulos
Zissis Poulos
Assistant Professor of Financial Technologies

Curriculum Overview

Note: Throughout the program, learners will explore the use of tools and technologies such as gen AI, large language models (LLMs), variational autoencoders (VAEs), generative adversarial networks (GANs), and retrieval-augmented generation (RAG). Learners will also engage with interactive text-based simulations powered by custom AI chatbots to apply these tools in real-world business scenarios.

Program Experience

Knowledge checks
Knowledge checks
Office hours with program leader
Office hours with program leader
Case studies and assignments
Case studies and assignments
Quizzes
Quizzes
Expert Rotman faculty
Expert Rotman faculty
Exploration of AI tools
Exploration of AI tools

Who Should Enrol?

This virtual e-learning program is ideal for senior leaders, strategists, and entrepreneurs aiming to harness gen AI for business transformation, particularly:

  • C-Suite Executives and Leaders

    • driving AI-powered business strategies and innovation

    • leveraging natural language processing (NLP) for enhanced decision-making and customer insights

  • Vice Presidents, Heads, and Directors of:

    • Marketing, Finance, Operations, and Project Management aiming to improve efficiency and customer engagement through AI

    • Digital Transformation, Innovation, Technology, AI Transformation, and Data Strategy working to align AI initiatives with business goals and scale high-impact use cases

    • Strategy, Revenue, Product, Innovation, Data Strategy, and AI Strategy focused on identifying market disruptions and creating profitable AI-driven models

  • Entrepreneurs and Founders

    • exploring scalable AI opportunities

    • focused on monetizing AI-powered solutions

Case Study Spotlight: AI in Action

  • Goldman Sachs developed an AI assistant that analyzes financial data, enhancing decision-making while enabling professionals to focus on strategy.

  • Pfizer launched Charlie, a gen AI platform that automates fact-checking, editing, and content risk categorization to accelerate approvals.

  • Morgan Stanley partnered with OpenAI to build an AI assistant that provides real-time insights, reducing research time for advisers.

  • Nvidia uses synthetic data to train autonomous vehicles in simulated environments, improving safety and development speed.

  • Citibank uses AI-driven risk modelling to predict economic shifts, improving investment decisions through scenario-based insights.

  • Brex introduced AI-powered financial tools that analyze spending patterns and provide real-time budget insights.

  • Cohere launched Command R+, an AI model that simplifies document Q&A and text summarization for faster insights.

Faculty

Faculty Walid Hejazi
Walid Hejazi

Professor of Economic Analysis and Policy; Academic Director, Rotman Executive Programs

Walid Hejazi is an expert in economic analysis and policy at the Rotman School of Management. He teaches in Rotman’s MBA, Executive MBA, and custom programs, offering insights...

Faculty Zissis Poulos
Zissis Poulos

Assistant Professor of Financial Technologies

Zissis Poulos is an expert in machine learning and applications of gen AI for financial markets. His research covers AI applications in derivatives hedging, risk management, a...

Generative AI for Business: Driving Growth and Competitive Advantage certificate

Certificate

Upon successful completion of this 6-week virtual e-learning program, participants will receive a digital certificate from the Rotman School of Management, University of Toronto.

Note: all certificate images are for illustrative purposes only and may be subject to change at the discretion of the Rotman School of Management.

FAQs

Didn't find what you were looking for? Write to us at rotman@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 985 616 5261 (US) / +44 127 959 4639 (UK) / +65 3138 5295 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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