MBA Essentials

Learn - Unlearn - Relearn the disciplines of MBA

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Course Dates

STARTS ON

February 10, 2022

Course Duration

DURATION

6 weeks, online
4-6 hours/week

Course Duration

Learn - Unlearn - Relearn the disciplines of MBA

It is now more imperative than ever to have a workforce that is adaptable to market changes. The requirement from professionals has gone beyond having team management, mentoring, leadership, and other qualitative skills — to also staying abreast of industry developments and best practices in business management to achieve their goals.

The Rotman School of Management has introduced an online MBA Essentials program, an interactive and fastgrowing approach to enhanced business education, to equip you with the knowledge and insight to make strategic and operational decisions in any industry.

#1 in Canada for Open Enrolment

Source: The Financial Times 2020

What you'll get

The program will enable you to:

  • Understand the modern day principles behind an MBA and how they address contemporary business challenges
  • Understand the prominence of marketing for business growth
  • Identify opportunities for business transformation based on macroeconomic trends and implement them
  • Deep dive into finance, technical, and marketing skills to optimize business operations
  • Formulate an action plan to create or support diversity and inclusion programs within your organization
  • Improve your managerial proficiency to move strategically and tactically

Program Curriculum

Module 1:

Macroeconomic Trends

Compare and contrast the economic recessions in 2008 and 2020, and learn about recovery patterns. Identify opportunities for change in your organization based on macroeconomic trends.

Module 2:

Accounting

Understand the basics of capital markets, the role of accounting, and the purpose of financial reporting. Learn to evaluate financial statements, and apply knowledge of financial reporting to real-world cases.

Module 3:

Finance

Examine the importance of financial markets and learn how they enable and discipline corporations. Understand how companies make investment decisions, and appraise a finance project based on the four investment decision rules.

Module 4:

Strategy

Define strategy and learn about strategic decisions that determine how companies are positioned in the market. Explore the levers of competitive advantage and change management, and examine ways to implement change in your organization.

Module 5:

Marketing

Assimilate the core concepts of marketing and the strategies that lead to growth. Recognize the importance of marketing, especially in developed economies and commoditized marketplaces. Examine marketing strategies that would lead to growth in your own organization.

Module 6:

Diversity and Inclusion

Identify the distinction between diversity and inclusion, and learn about equality, equity and justice. Recognize the gaps between intentions and actions, and develop an action plan for behavioural change to remedy diversity and inclusion problems in your organization.

Module 1:

Macroeconomic Trends

Compare and contrast the economic recessions in 2008 and 2020, and learn about recovery patterns. Identify opportunities for change in your organization based on macroeconomic trends.

Module 4:

Strategy

Define strategy and learn about strategic decisions that determine how companies are positioned in the market. Explore the levers of competitive advantage and change management, and examine ways to implement change in your organization.

Module 2:

Accounting

Understand the basics of capital markets, the role of accounting, and the purpose of financial reporting. Learn to evaluate financial statements, and apply knowledge of financial reporting to real-world cases.

Module 5:

Marketing

Assimilate the core concepts of marketing and the strategies that lead to growth. Recognize the importance of marketing, especially in developed economies and commoditized marketplaces. Examine marketing strategies that would lead to growth in your own organization.

Module 3:

Finance

Examine the importance of financial markets and learn how they enable and discipline corporations. Understand how companies make investment decisions, and appraise a finance project based on the four investment decision rules.

Module 6:

Diversity and Inclusion

Identify the distinction between diversity and inclusion, and learn about equality, equity and justice. Recognize the gaps between intentions and actions, and develop an action plan for behavioural change to remedy diversity and inclusion problems in your organization.

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Program Experience

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Recorded Video Lessons

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Interactive Learning

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Try-It Activities

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Assignments

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Peer Discussion Groups

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Knowledge Checks

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Open Q&A

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Live Webinar

Who Should Attend

This program is designed for professionals and entrepreneurs seeking structured management training. It is also beneficial for experienced managers looking to develop future-ready management skills. It is ideal for

  • Entrepreneurs seeking to gain a broad understanding of management principles and learn to evaluate financial statements, appraise investment projects, and recognize the importance of marketing for organizational growth.
  • Aspiring Managers who want to learn fundamental management principles to advance their career or upskill with a business certificate from Rotman.
  • Mid-to Senior-level Managers seeking to keep up with current trends in management, ramp up on the latest advancements in the field, and move into a senior management or Csuite role.

Faculty

Profile picture of program faculty, Walid Hejazi

Walid Hejazi

Academic Director Associate Professor, International Business

Walid Hejazi teaches macro and global economics in the MBA and Executive MBA programs. He has researched, advised, and published extensively on topics related to international trade and foreign investment. He has been an advisor to the Canadian government and has testified many times before parliamentary and Senate committees on global competitiveness. More info

Profile picture of program faculty, Scott Liao

Scott Liao

Professor, Accounting Director, Research Resources and Communication

Scott Liao has been researching and teaching financial accounting with a focus on banking and data analytics for more than 12 years. His research interests include banking regulation, agency problems in debt markets, and the economic consequences of financial reporting and disclosure. More info

Profile picture of program faculty, Simon Ashbourne

Simon Ashbourne

Adjunct Professor, Marketing Partner, The Marketplace Capabilities Group Inc

Simon Ashbourne has over 25 years of consulting experience across the consumer packaged goods, pharmaceutical, and retail industry segments. His focus areas are strategic planning, brand and customer portfolio planning, pricing strategy, and sales-resource deployment. More info

Profile picture of program faculty, Sonia K. Kang

Sonia K. Kang

Canada Research Chair in Identity, Diversity and Inclusion Associate Professor of Organizational Behaviour and HR Management in the Department of Management at the University of Toronto, Mississauga Chief Scientist, BEAR Centre (Behavioural Economics in Action at Rotman) Faculty Research Fellow, Rotman Institute for Gender and the Economy (GATE)

Sonia K. Kang’s research explores the challenges and opportunities involved in social issues based on identity, diversity, and inclusion. She takes a novel approach to studying the issues by harnessing the power of behavioural insights and organizational design. More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, you’ll earn a digital certificate of completion from the Rotman School of Management.

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Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Rotman School of Management.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.